View the fulll webpage here:
Knight: An Avalon RPG was a strategic role playing game, still in the kickstarter phase. This project was completed with AAGC, All About Games Corporation, based in Bracknell, who promote kick-start game campaigns through backer kit. Here I worked in close collaboration with Emma Welford over 6 months who would liase with the wider company and creators, and relay feedback and developments as they came. The goal of this campaign was to reach £10,000 in order to fund the production of the game, ultimately we raised £87,301. My job, to promote the game, its features and add ons. Some of these pages needed dynamic design templates that could be easily altered as more money was raised, showing some add ons and features locked and unlocked accordingly. All designs had to be consistent with a very specific brand established by the creators, using specific design assets to fit a suitable tone, which could present itself as real challenge with some of the more complex chapters on the page. All these pages would be compiled into one long webpage, offering challenges to present in a portfolio, yet ive supplied some examples below of some final designs as well as some of the production drafts, in which the pages would go through many.
The two variations of the Knight Universe page below show both the condensed infographic and the entire final page.
The promotional images above needed three different sizes for Instagram reels, Facebook and Reddit posts respectively.
The above material had 2 templates to show the product locked and unlocked according to the amount of money raised by the campaign, these would be updated on the live site accordingly.
The Pledge levels page showed the different tier of product that fans could purchase, from the base game, to the Arthur level pledge with all available expansions and the highest level / most expensive teir. Depicted above are the final products followed by some of the original concepts. The final page featured the pledges all designed in their own separate file and compiled, as opposed to having one singular graphic for all. All pledges can be seen on the full page.
The pages below depict whole chapters that would be compiled to build the whole website. They both had to feature tables that had to fit the branding, but also be durable enough in their designs to e easily altered when the author wanted to make alterations or prices changed.
The webpage consisted of many different graphics and can be best appreciated in its entirety, please click the link below and check out more of my work with AAGC.
