The Prodigy experience redesign: Vinyl, CD and cassette

To kick-start my final year at University, I was challenged to recreate packaging for an existing album, this included additional forms, such as digital as well as some promotion. I chose to recreate the packaging for The Prodigy Experience (1992), an album that immediately makes me think of a night out clubbing in the 90's, which was not presented in the original design. This page will show some of the creative journey this project would go through before delivering a finished Vinyl cover, cassette tape packaging, digital presence concept and set of posters.

The cover of the vinyl, emphasising a grunge 90s theme with film grain and a clubbing atmosphere.

The entire vinyl spread including spine and back cover, the spine was separated by yellow spray paint to hark back to some urban origins with graffitied walls in underground bars and clubs. This would be part of the colour theme throughout, with a Prodigy signature red being the primary colour.

Below from left to right; The sticker for the vinyl itself, features one singular clubber, with the energy this main displays, the clubbing sensation is not lost with the omission of a dance floor and crowd

The inner sleeve is all yellow to break up the continuous red throughout the packaging, with The Prodigy logo repeated consistently , reflective of the rhythm put forth in the bands music

The images above show some of the earlier designs of the cover. originally I used a scorpion throughout the campaign as a kind of mascot, this was inspired by their use of creatures previously; a fox in The day is my enemy, a crab in The fat of the land for example. Originally the scorpion would be floating through space, a homage to the track in the album 'out of space' with a party being seen in orbit. This would develop to see the scorpions at a party on the moon, to being in a party on earth. This would be inserted like a collage. However, in the end, after testing the design on some users, asking some questions, people didn't always seem to understand the scorpions presence. In a variety of sizes, it was not always noticed when small, and too obvious when large, consequently, I felt the design told the tale it was supposed to without it, a night out clubbing, starting in the queue.

Sticking to the 90s theme, I felt a cassette tape was the most suitable partner to this vinyl. This design swapped the interior and exterior design to push the story that these people are in line for the club. Just the same as the listeners, they must get inside to hear the tunes. I opted for a blue colour scheme here so that each deliverable would match with a poster. Above is the sticker that is placed on the actual cassette.

Above is the CD cover, more in line with the vinyl cover except for the new colour scheme. The images below display the exterior and interior of the inner booklet as well as the front and back of the rear card that display the track names and spines.

The final physical CD design is seen above when crafted

The final album deliverables

This is an unused poster I developed for the promotional campaign, with a design taken from the vinyl sticker, this was an experiment to see if the man clubbing, could be a suitable mascot replacement for the scorpion. It didn't seem to emulate the chaos of The prodigy's brand for me, and was consequently dropped.

Above is the poster series, developed to be seen next to each other on the tube, or plastered on walls, however, the content is the same for all, in case the series cannot be displayed as a whole as to not restrict the accessibility of the posters. This promotes their tour and release date of the album, so the date is most prominent, with different colours across all 3 like party lights. Above are the original designs before I refined the logo more and decided on a final colour scheme. The final posters can be seen below.

The images below show how the packaging will be displayed digitally

The album artwork displayed when the user is listening to it on a music platform such as Spotify (seen above).

Below from right to left: the artwork amongst the other albums in The Prodigy library on Apple Music, when the song is playing in thumbnail view, on Amazon, front cover on Amazon and back cover on Amazon.

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